On Νοvember 14th, 2018, at 18.00, the event of the European Project ‘’FRUITOP’’ was held in Jeddah, at Radisson Blu Al Salam. The event was attended by a large number of people, consist of representatives from major fresh fruit import companies, wholesalers, retailers, journalists and other people who had the opportunity to learn about the importance of consumption of the European fresh fruits that produce in Greece as well its healthy and nutritional value. To the same extent, in the event there was representative from the official Greek authorities in Saudi Arabia, Mr Evgenios Kalpyris, General Consul in Jeddah, and Mr Nikolas Thomopoulos, Head of Helllenic Economic and Trade Affairs office in Jeddah. The main speaker from the Association of Producers Organization part, was Mr. Panagiotis Orfanos, who provided in his speech valuable information regarding imports-exports of fresh fruits in Greece as well some important notes that shows the role of the producers and climate plays in the production of such nutritional and tasteful fruits. Moreover, he noted that the producers of the Association follow all the necessary systems of integrated management and certification in the cultivation and production procedure of fruits On the other side, Mr Motasem Abdullah Abuzinadah, Vice President of Fruits & Vegetable Wholesale market in Jeddah mentioned in his speech that it is of great importance the European fresh fruits produced in Greece to increase their market share and locate in the Saudi Arabia market. He also stated that Saudi Arabia is an open market to different kind of agricultural products. It’s marked with diversity of fresh fruits which cater to the different tastes and needs.