Europe is a region with a tradition in growing fruit that goes back centuries. Thanks to its privileged geographical position, the favourable temperate climate and fertile soil, growing fruit has been one of its inhabitants’ main occupations since ancient times. All this experience and knowledge has been handed down from generation to generation and been made productive in combination with modern scientific methods.

In the Mediterranean, the southern edge of Europe, where the sea washes the lacy coasts and the wild mountains cast their shadow over fertile fields, the climate favours the production and growth of fruit in the most natural way and under ideal conditions. Today Mediterranean countries and particularly Greece constitute one of the largest producers of quality fruits which are exported around the world.