On November 10th 2019, a very successful presentation of the European campaign ‘’FRUITOP’’ took place at Mövenpick Hotel, Jeddah. The event was attended by more than 60 people, consisting of representatives from major fresh fruit import companies, distributors, retailers, nutrition experts, chefs and journalists who all had the opportunity to learn about the importance of consumption of the European fresh fruits produced in Greece, as well their nutritional value.
The event honored with the presence of the Greek Consul General in Jeddah, Mr. Votsis Mihail and the head of Helllenic Economic and Trade Affairs of the Consulate, Mr. Thomopoulos Nikolaos.
The key note speaker Mr. Kantzios Nikolaos (ASEPOP Velventos COOP) presented elements related to the cultivation and production of the fresh fruits promoted by the “FRUITOP” European campaign, as well as all the necessary systems of integrated management and certification adopted by the producers of the participating coops. Especially, regarding safety standards, it was be noted that the fruits produced in Greece, closely follow the European legislation and are certified with ISO 9001, ISO 22000 (HACCP), ISO 14001, BRC, IFS, ensuring the correct procedure at all stages of production, packaging and marketing. Cultivation is based on certified integrated management systems such as AGRO 2, and under internationally recognized protocols like GlobalGap ensuring the limited use of pesticides and fertilizers, in order to protect the consumer and the environment as well.
On behalf of the executive organization of the campaign, NOVACERT ltd. – one of the largest Greek consulting companies in the agri-food sector, Mr Astreidis Konstantinos introduced to the audience the main objectives of the campaign, that will be achieved by implementing numerous promotional actions in order to increase branding and marketing value of the European fresh fruits produced in Greece, as both factors are very essential in the highly competitive and demanding market of the Middle East.
At the event four more representatives of the Greek producers associations also participated, namely Mr. Douros Dimitris (Rachi COOP), Mr. Parashakis Stergios (Nestos COOP), Mr. Stogiannis Angelos (Symvolo COOP) and Mr. Gikas Ioannis (Asepop Velventos COOP).
The actions for promotion of European fruits produced in Greece, continue from November 11th until 14th with the participation of “FRUITOP” campaign at FOODEX SAUDI 2019 (Jeddah Center for Forums and Events) – Stand C-41. Exhibition opening hours 16:00 – 23:00.